Jay has a new deal with the clothing company, LoveTagLA based out of Baltimore, Maryland. The company represents a passion in abstract, graffiti art while catering to the artistic street scene and the surf, skate and snowboard communities. Jay Matthews, as a spokesperson for the company, incorporates the company’s motto, “Live. Love. Tag” into his music, his shows and his life.
LoveTagLA has revamped its unique and urban clothing since tagging the company’s explosive entry into the fashion scene. – LoveTagLA has evolved with the incorporation of passionate and creative new team members, the endorsement and sponsorship of a number of multi-talented musicians and artists, and its eclectic new apparel. Even though the company is based in Maryland, LoveTagLA has started sponsoring bands from all over the country, and has therefore gained the attention of various hip hop, electronic and pop punk musicians (no screamo) and artists. It wasn’t until the addition of two new partners in 2012, that the company grew to cater to different audiences, including bands, DJs, and beat boxers.
“LoveTagLA encourages their endorsees, followers, and new fans to express themselves. “ Live. Love. Tag,” as stated by Lauren Roepcke of LoveTagLA